SaaS & Subscriptions / Marketing
Trial-to-Paid Conversion Rate
The share of trial or free users who become paying customers.
The fork, why two teams get different numbers
Three definitions move the number by multiples.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: SaaS / PLG operating-metric convention (no single standards body)