Retail & E-commerce / Customer Analytics
Repeat Purchase Rate RPR
The share of customers who came back and bought again.
The fork, why two teams get different numbers
Two forks.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: Cohort-analysis convention ยท retail CRM/identity-resolution practice (reference)