Retail & E-commerce / Analytics
E-commerce Conversion Rate CVR, CR, ECR
The share of shoppers who actually bought, out of everyone who came to the store.
The fork, why two teams get different numbers
The numerator and denominator are BOTH contested, and the storefront platform picks for you.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: Storefront platform reporting conventions ยท Google Analytics 4 measurement docs (reference)