Retail & E-commerce / Analytics
Conversion Rate by Device
How the buy-rate differs between phones, tablets, and desktops.
The fork, why two teams get different numbers
Beyond the session/visitor/user split that afflicts any conversion rate, device CVR has its own fork: WHICH device gets the order in a cross-device journey.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: Digital-analytics device-measurement convention ยท GA4 / MRC cross-device guidance (reference)