Retail & E-commerce / Merchandising
Average Unit Retail AUR
The average price a single item actually sold for.
The fork, why two teams get different numbers
AUR is net sales รท units, but it collides with two neighbors.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: Retail merchandising / pricing convention