Product & Analytics / Growth
Time to First Value TTFV (also "time to value", "TTV")
How long it takes a new user to reach the first moment of real value.
The fork, why two teams get different numbers
Both clocks fork.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: Product-analytics convention (no governing body); survival-analysis (Kaplan-Meier) cited as reference method