Media & Publishing / Audience
Subscriber Count (Registered vs Active vs Paid) ~ (aliases: registered users, members, paid subs, digital subscribers)
How many people "subscribe", but the word covers everyone from a free email sign-up to a customer whose card is actively being charged.
The fork, why two teams get different numbers
Three populations wear the same label.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: Alliance for Audited Media (AAM) paid-circulation rules (reference) ยท subscription operating-metric convention (no single standards body)