Media & Publishing / Editorial Analytics
Recirculation Rate ~ (aliases: recirc, onward-click rate, next-article rate)
After landing on a story, how often a reader clicks onward to another page on the site instead of leaving, the editorial measure of keeping an audience.
The fork, why two teams get different numbers
The fork is what counts as a "recirculation click" and against what base.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: editorial-analytics practice e.g. onward-journey measurement (no single standards body)