Executive & Board / Corporate Strategy
Total Addressable Market TAM (with SAM, SOM)
The total annual revenue available if the company captured 100% of demand for its product.
The fork, why two teams get different numbers
Top-down vs bottom-up is the defining split.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: No authoritative accounting standard (strategic estimate) ยท disciplined market-sizing convention