Executive & Board / SaaS Strategy
Net Revenue Retention (Board View) NRR / NDR (GRR and logo retention companions)
How much last year's customers are worth this year, before any new customers, the board's headline expansion metric.
The fork, why two teams get different numbers
Beyond the definitional spread finance already fights, the board deck adds a denominator fork: starting-cohort ARR vs "available-to-renew" (ATR) ARR, only the contracts that actually came up for renewal in the window.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: Non-GAAP operating metric, no authoritative standard ยท SEC MD&A guidance on consistent key-metric definitions