Executive & Board / Corporate Strategy
Market Share
The company's slice of total sales in its market, expressed as a percentage.
The fork, why two teams get different numbers
The whole metric turns on how the market, the denominator, is drawn, and no two constituencies draw it the same way.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: No authoritative accounting standard (strategic estimate) ยท disciplined market-sizing convention